Compile: Every bit counts

This is a conceptual design for a campaign for the City of New York to increase curbside compost. It as an exercise of design thinking in all fronts, from the branding and identity for the colors and the nostalgia look to previous usage research and user experience for the container. It was a great exercise and I would love to see it implemented large scale around the city.

[This project was made in collaboration with the amazing Ziv Schneider]