Content-driven Native App


A mobile application for the agency featuring both editorial content from the work being created in the agency, along with strong functionality helping the user solve job-related tasks. 

The Ask:

A way to improve internal communication, keep the community engaged and informed and give people tools to improve their workflow.

The Process:

It all started with the stakeholder’s vision of a tool that would improve the communication flow within the agency. I did an appraisal of the content that needed to be published in the app, and talked to potential users about their ideal functionalities in the app.

Once I had this, I brainstormed along with key players in the process: stakeholders, designers and developer into a first map of functionalities. With that, I created a first batch of comprehensive wireframes and user flows, fleshing out the basic functionalities. We worked on a timeline that allowed me to work on our MVP but keeping in mind our nice-to-haves for future deployments. 

Functionality L – Basic Flow

Following Agile Methodology, we iterated on the app fast working hard through our sprints, developing functionality and keeping only what we needed and worked for our users/co-workers.

My role

As lead UX, I had many roles during this process:

I met and interviewed with stakeholders, product owners and users to  uncover insights and translated concepts into features that addressed user needs and wants for an in-house app. 

I created frameworks and prototypes to share the vision, design principles and content strategy. I partnered with developers to understand limitations and possibilities. I evangelized ideas and best practices and pushed for a product that would enrich the user’s life, along with gaining buy-in from the C-Suite of the company. 

Design & Development

I created detailed documents that worked as blueprints for the design team to develop the look and feel of the application and for the scoping of human and financial resources for the project’s development.